In order to engage Cap’n Crunch’s young male consumer, we partnered with ESPN College Gameday. We offered free product, branded gear, and a chance to win the ultimate Gameday experience.
To kick off the promotion, we brought a branded tailgate pop-up to the Michigan Vs. Florida game. And sampled custom created recipes of Crunch covered mac and cheese bites, and blitz bars.
Navy Pier was dealing with high awareness, but low attendance. There was a feeling from locals that it’s tourist trap with nothing more than a ferris wheel and fireworks.
We crafted a campaign that would change people’s perception of the Pier, and to introduce them to everything that it has to offer, going beyond what they already knew. We showcased the culture, food, entertainment, theater, cruises, incredible skyline views - plus the largest rooftop bar in the world.
Our execution was an integrated campaign that featured video, OOH, and digital that challenged people to think beyond their antiquated image of Navy Pier, and to imagine more.
In order to convince consumers of the versatility of oatmeal, Quaker set up a recipe contest that enticed people to submit their ideas for the perfect bowl with the chance to win $250,000. Over 500,000 submissions were received, and Three finalists selected. The final 3 were created into a limited edition package, and we asked America to vote for their favorite flavor. To stir up excitement, we set up a Pop-Up Best Bowl Bistro in 3 locations in Chicago where visitors could taste the finalist flavors, and created in-store display support.
2017 l PRO Award l Best Cross-Channel Engagement - Gold Winner
Wisconsin Dairy wanted to get more people to use Wisconsin Cheese when crafting a charcuterie board. Traditionally consumers were choosing imported cheese instead of local to create their masterpieces.
The More the Merrier winter promotion educated on the wide variety of Wisconsin cheeses available, and offered creative pairing suggestions. Content was pushed to consumers on social, and then pulled through in retail. We supported the launch with the Board Awards contest. Users submitted their most creative charcuterie boards via social to be judged by our panel of experts for cheese related prizes.
Quaker was introducing a completely unique product to the breakfast category - Overnight Oats.
The messaging would have to work hard to educate the consumer about the unique preparation and benefits. We kept messaging simple - steep, sleep & eat - and reinforced the hassle-free benefits and time saving that comes with the evening preparation.
The global company Omron is very well established and organized. Their consumer products however were very segregated and inconsistent. Each category had a separate website with a different look and feel. We set out to create an overarching brand for all of their products that had a unified look and tone and unique point of view.
We started with a brand mission statement, then created a new website that combined all products into one site and had e-commerce capabilities. Then rolled out the new brand via direct mail and digital elements. We also created :30 and :15 tv spots that ran during Jeopardy and Wheel of Fortune in the spring.
H&S has traditionally been the shampoo that gets hidden in shower. The brand wanted to get past their medicinal reputation and let people know that they are for more than just flakes. So we pulled the most recognizable hair in the NFL, Pittsburg Steelers safety - Troy Palomalu. His hair is definitely hard to miss. We shot him looking powerful and confident, with his hair as the centerpiece of the images. (don’t even ask how long it took the stylist to get him ready).
Reaching the consumer at shelf where they are used to a dandruff message and presenting a new engaging visual for the brand, grabbed a lot of attention. And helped H&S change how their product was perceived. After the success of the initial campaign we created new work with Joe Mauer and Alyson Hannigan.
Gardening is a pastime not traditionally enjoyed by younger and urban audiences. With this campaign we targeted millennials by speaking to them in language pulled straight from Pinterest and Instagram memes. This reinforced the idea that using Burpee seeds and home gardening kits means no more “fails.”
The Original DIY tagline was a nod to the heritage of the brand, which has been around for over 100 years.
The holiday season is all about getting caught in a moment – by friends, family, Instagram, Facebook or Snapchat.
We wanted to let consumers know that no matter where and when they get caught, they will always look their best — thanks to a well curated selection of P&G beauty products. This platform also allowed us to use the popularity of established brands to introduce new products to the market.
P&G wanted to create a series of direct mail pieces that highlighted their range of products and benefits, but in a less traditional format. So we created a series of booklets that focused on Mom as the hero of the household, and P&G as a true partner. Each quarter had a different theme, (some tied more closely with their newly launched "Thank You Mom" campaign").
Statistically, 1 out of every 15 garage doors is unsafe. LiftMaster was concerned about those numbers, and set out to raise awareness about the potential dangers.
For our campaign, we formed the Champions of Safety Team. We enlisted NASCAR driver Kasey Khane, a Liftmaster Dealer, and a LiftMaster Safety Ambassador to help us spread the message about checking garage doors more frequently. This promotion was about awareness for Liftmaster consumers. And enabled our dealers to become ambassadors of safety for their clients.
